This is a digital screen ad placed inside a cab, hanging from the roof between the front two seats, facing passengers seated in the back. 600 slots per day, where the ad plays 10 seconds every 1 minutes loop (approximately 60 times per hour, totaling 600 times daily) . Each cab operates for around 10 hours daily. Passengers in a moving cab have limited distractions, making the screen a natural point of focus during their journey.